Friday, July 22, 2022 ((rezonodwes.com)) – Trouble! Social networks are sinking their teeth into Google’s big cake.
The American giant’s senior vice president, Prabhakar Raghavan, is aware of this and suggested at the Fortune Brainstorm Tech 2022 conference that young Americans, aged 18 to 24, would be almost 40% to prefer to go on Instagram and TikTok. rather than the Google Maps tool and the search browser to find restaurant information.
A success that social networks have understood. If the accounts on TikTok are multiplying to discover new restaurants and hidden places, Instagram and Snapchat have launched functionalities to find restaurants by geolocation, directly from their platform.
A statement that demonstrates the evolution of digital behavior across generations. For Prabhakar Raghavan, the reason for this reversal is simple: young people of Generation Z have not known paper cards. However, Google Maps reproduces this format well known to older generations, who, conversely, are not always fans of the new social networks.
Young people are also more responsive to searches through more visual formats, hence the success of Instagram and TikTok, and it’s not just about restaurant search. More and more parents are turning to social media influencers for their opinions on different products before they buy.
This is why Google has developed a more immersive technology on Google Maps, thus making it possible to orient oneself with a 3D mode.
Research habits have also evolved. The voice in particular is becoming one of the preferred means of seeking information. According to Google, 30% of searches are now done by voice. The platform is also working on a filter system to add “Instagram” or even “TikTok” to search for content on these platforms. A feature gradually deployed.
The next step? Google wants to develop a technology that would make it possible to launch a more visual search either by filming with its smartphone or using connected glasses.