US to file lawsuit accusing Google of antitrust over ads, says new report

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Bloomberg reports that the US Department of Justice is preparing to sue Google “as early as next month”, alleging that the advertising unit of Alphabet (Google’s parent company) has illegally dominated the digital advertising market. The case, which the DoJ has been building for more than a year, could be filed in September, either in federal court in Washington DC, where another case against Google, one over search practices, is pending, or in New York, where state attorneys general filed their own antitrust case against Google for advertisements.

The Justice Department declined to comment, and Google responded with this statement to Bloomberg:

“Our ad technologies help websites and apps fund their content and enable small businesses to reach customers around the world,” said Google spokesman Peter Schottenfels. “The huge competition in online advertising has made online advertisements more relevant, reduced advertising technology fees, and expanded options for publishers and advertisers. »

After years of almost unregulated growth and reach, the United States has recently pushed to reign in on American tech companies. With the Federal Trade Commission suing Meta (Facebook) and investigating Amazon, and a Trump administration lawsuit filed against Google over its search, as well as lawsuits filed by 16 states and Puerto Rico against Google over advertising practices and various complaints of the EU, these big US tech companies are coming under increasing criticism.

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We will continue to monitor the state of antitrust actions in the tech landscape, which Microsoft knows quite well.

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