To be well cited in search engines, a netlinking campaign is very important. As you know, Google only likes quality backlinks, i.e. inbound links from sites with good metrics.
For Bing, all types of backlinks are considered, which means you should focus on quantity and quality.
However, the situation at Yahoo is completely different. The latter favors the date of creation of the domain name. This means that Yahoo loves seniority. And for Baidu, like Google, Baidu prefers quality articles.
The Difference Between Search Engines – Everything You Need to Know
When we talk about SEO, Google comes to mind. This is obvious because it is the most popular search engine for Internet users. With 80,000 searches per second or 6.9 billion per day, Google holds more than 90% of the market share.
What about other SERPs? And especially : their SEO guidelines are they different from those of Google?
Exact match keywords continue to grow on Bing and Yahoo!
Google’s crawlers now work to understand each query before displaying search results.
On the other hand, at the level of Yahoo and Bing, the management of keywords is different. If you want to improve your visibility in these 2 SERPs, you should focus on keywords . In order to detect these keywords, see the article-sponsorise.com site.
Backlinks in quantity and quality at Bing
In order to be well mentioned in the search engines, a netlinking campaign is very important.
As you know, Google only likes quality backlinks, i.e. inbound links from sites with good metrics.
For Bing, All types of backlinks are considered, which means you should focus on quantity and quality.
Bing prefers websites to visual content
Google tends to favor textual content in its search results. On the side of Bing, visual elements such as pictures and videos are more appreciated.
Indeed, the search engine has recently developed algorithms capable of analyzing multimedia content to maximize their visibility.
Yahoo likes old stuff
If you’ve just launched a website, there’s a good chance that Google will index it correctly, provided you follow his instructions scrupulously.
However, the situation at Yahoo is completely different. The latter includes the date of creation of the domain name. In other words, a new website has a small chance of appearing on the first page of Yahoo search results.
Baidu pushes voice search
Baidu is considered an Asian version of Google, which works to its advantage.
Some SEO experts even say that this SERP is more advanced than its American counterpart. You should know that Chinese search engines have relied heavily on artificial intelligence and voice search, allowing them to deliver better results.
Like Google, Baidu prefers quality contextual content
While Bing has a soft spot for videos and images, Baidu prefers quality texts. As a result, the Chinese search engine presents many similarities with Google in terms of natural referencing.
What can we conclude from this?
Now you know the main difference between Google and other search engines.
Although SEO methods may differ between SERPs, it is possible to have good visibility on Google, Yahoo, Bing and Baidu at the same time.
The rules for this are simple: favor the quality of the content and vary the formats (posters, infographics, videos, podcasts, etc.).