Real and Barça team up to invest in the metaverse and cryptocurrency

August 31, 2022 at 6:40 PM by Leo Faussemagne

Real Madrid FC Barcelona cryptocurrency metaverse
Usually opposed for the worst, but here for the best, Real Madrid and FC Barcelona.

A rare fact to be underlined, the greatest rivals of Spanish football will join forces. According to Registered Trademark Attorney Mike Kondoudis, FC Barcelona and Real Madrid filed a joint trademark application on August 5 to use the metaverse and NFTs. The two major institutions want to rely on the new technology sector to diversify their sources of income and improve the experience of their fans.

Real and Barça associated to invest in the metaverse

A 100% virtual universe, the metaverse is considered the successor to the internet. It mixes 3D virtual worlds with social networks, marketplaces and e-commerce. Gradually, the sports community became interested in this universe and that of cryptocurrencies. Several football clubs have embarked on it, such as PSG in Ligue 1, which launched its fan token, followed by AS Monaco. At the beginning of August, Real and Barça jointly filed a trademark application in order to exploit the metaverse. These will cover online sales and e-commerce, the sale of software, virtual reality games and the sale of ready-to-wear (real and virtual).

The Metaverse Could Be Necessary For The Sports World

This joint initiative, surprising to say the least given the rivalry between the two teams, responds to the need for money of Spanish clubs, very affected by the economic consequences due to the health crisis. The cessation of competitions in 2020 and the many matches behind closed doors have caused a big shortfall for all clubs. But a virtual world, such as the Metaverse, could allow fans to stay connected to their team, while pursuing business activities and thus generating earnings. Last July, the Crystal Palace club in England had already applied for a trademark covering NFTs, crypto exchanges, or even virtual clothing.

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