Learn How To Leverage Google Services To Support Your Business

UNIVERSITY PARK, Pennsylvania — This fall, the Inventing Penn State LaunchBox and Innovation Network will host Grow with Google workshops, which will teach businesses best practices for Google products. Topics will include creating search-friendly websites, using YouTube to increase business results, and managing business information in Google Search and Maps.

All workshops are virtual, free, and open to the public and the Penn State community.

“Attendees of the Grow with Google workshop will gain valuable insights into how they can leverage online resources to grow their business and market their products,” said Annie Hughes, statewide coordinator. of the LaunchBox and Innovation Network. “Our 21 locations statewide provide essential startup support services, and we’re proud to partner with Google to offer these workshops providing practical advice that can help Pennsylvania businesses grow.” »


Below are the upcoming Grow with Google workshops:

Make Your Website Work for You — September 14, 10-11 a.m.
Host: Berks LaunchBox and Mont Alto LaunchBox
register here

During this webinar, attendees will learn how to create a search-friendly website that inspires user action and supports their goals.

Get your local business on Google Search and Maps — October 4, 12 p.m. to 1 p.m.
Hosted by Altoona LaunchBox supported by Hite Family and Abington LaunchBox
register here

Attend this webinar to learn the importance of verification and how to effectively use Google Business Profile, a free profile for local businesses that want to connect with customers on Google Search and Maps. Attendees will learn how to create or claim a business profile on Google and manage business information in Google Search and Maps while receiving a hands-on demonstration of the features available.

Use YouTube to Grow Your Business – Let’s talk about YouTube! – October 27, from 10 a.m. to 11 a.m.
Host: York LaunchBox and Great Valley LaunchBox
register here

Learn best practices for creating a YouTube channel and developing video content that promotes products and services while driving brand engagement. In this workshop, participants will learn how to set up a YouTube channel, create creative and compelling content, and measure results.

Selling Online with E-Commerce Tools — November 17, 1-2 p.m.
Host: Corner LaunchBox powered by Penn State New Kensington and IDEA Hub (Penn State Wilkes-Barre)
register here

During this webinar, attendees will learn how Google Business Profile and Merchant Center can help businesses sell products online. The workshop will detail the products tab in Google Business Profile, introduce Google Merchant Center and the basics of creating a free account and product feed, and demonstrate how to connect e-commerce websites to Merchant Center.

Digital Skills for Everyday Tasks — December 7, 12 p.m. to 1 p.m.
Shenango LaunchBox powered by community Greater Sharon and Berks LaunchBox
register here

Learn best practices and how Google tools like Google Drive, Docs, and Sheets can be used to budget, create a meeting agenda, or organize priorities.

Additional Grow with Google workshops

The LaunchBox and Innovation Network plans to hold additional Grow with Google workshops, including “Getting Started with Customer-Focused Marketing” with co-sponsors Altoona LaunchBox and Great Valley LaunchBox in early 2023. More details at this workshop will be released later this fall.

About the LaunchBox and the Innovation Network

The LaunchBox and Innovation Network is made up of 21 innovation spaces embedded in Commonwealth Campus communities across the state. Each Innovation Space provides a wide range of free resources that entrepreneurs and innovators need. Since 2015, the network has helped nearly 5,000 entrepreneurs and graduated 464 startups from its programs.

To find more resources for entrepreneurs, visit Resource Browser.

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