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Mehdi Izemmour, 26-year-old inventor and entrepreneur, sells his products on the American market
Mehdi Izemmour (right), here with his friend and collaborator Stéphane Michel, offers to personalize Teslas.
Published on 04.08.2022
Estimated reading time: 5 minutes
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Start-up » «By buying my Tesla, I entered a new community. I was driving an innovative electric car with perfect aerodynamics. I felt different. I felt like I was unique,” says Mehdi Izemmour.
It was in 2019. The Fribourgeois was 23 years old. “I’m not a car fan, but for me Tesla was something else: a kind of ticket to the future.” One day, he fell from the clouds while recharging his favorite car at a public terminal in the south of France. “I can’t unlock it and suddenly I realize I’m in front of someone else’s car. Someone who had the exact same model and the same options. A true copy.”