Google-Samsung Advertising Covers Galaxy Watch 4, Hum To Search

The Google-Samsung relationship has improved a lot in recent years, with the latter often appearing during the former’s keynotes, while there have been joint advertising campaigns. The latest highlights a slew of Google services running on Samsung hardware.

Update 7/14: The Google and Samsung #MakeItEpic campaign continues with a new ad today that highlights the same things: Samsung phones, Hum to Search in the Google app, YouTube, Casting to a television and Assistant on the Galaxy Watch 4. They’re clearly trying to capitalize on an element of nostalgia.

Update 7/7: Google posted the 30-second ad on Instagram (via Android account) today. The song hummed and cast is “Everybody (Backstreet’s Back)” by the Backstreet Boys.


Original 7/3: It starts with someone at a dinner party using the Google app’s Hum to Search feature to find a song stuck in their head. Once identified by Google search, it is sent to a nearby Samsung TV. After more examples and the “Make it epic” tagline, the video ends with identifying the Galaxy S22 Ultra and Galaxy Watch 4 with Google Assistant.

In addition to being online, we saw this Google-Samsung ad play in a cinema before a movie. A lot of the integrations are pretty obvious, but the Hum to Search promo and the all-new Google Assistant on the Galaxy Watch 4 help raise awareness.

In the meantime, there is a website accompanying this campaign:

Focus and have fun. Do it all with Google.

Share moments together, connect your devices seamlessly, and discover more of what you love with the Samsung Galaxy S22 Ultra and Galaxy Z Fold3 5G.

Besides an S22 Ultra, the Galaxy Z Fold 3 receives key billing. Three tent poles are highlighted:

  • Share fun times together – YouTube preview in Google Messages and Duo live share
  • Dive into what matters most – Google Photos Portrait Blur
  • Amazing alone. Better together. – “Get an SMS on your phone. Answer on your Galaxy Watch4. & “Switch seamlessly between phones.” »

Google is also promoting Google Lens on the S22 Ultra and the business profile with the Fold 3.

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