By disclosing how personal data is used by the applications you download, Google is following the example of Apple which, as of December 2020, had imposed this obligation of transparency on developers and publishers.
By displaying privacy labels on its apps, Google not only gives more visibility into data collection, but also helps users make better choices.
For example, between two similar applications, you will be able to compare usage labels to choose the one that better protects personal data or grants more respect to privacy.
The information will be listed in a new section on the Google Play store, and although it was announced in May last year, it wasn’t until last May that the measure was rolled out.
Whether at Apple or Google, this measure will push app and software developers to take personal data security into account.
On this page, Google gives more details about the data related to you; about purchases, identifiers, contact details, usage data, user content and diagnostic data.
For each application in the Google Play store, you can find in the Data Security section the uses that the owners will make of your data.
By clicking on the arrow to the right of Data security, you get in detail the data collected and their use.
For example, for the Météomédia application, here is the personal information that may be retained about you.
An example of personal information possibly collected by the weather app
A must for all app developers
Google has asked app developers to list all the details needed to collect data on their apps by July 20, 2022. For example, Snap has yet to disclose anything about the data security of its Snapchat app.
From now on, you are free to limit the collection of data concerning you to a minimum.
And if you hesitate between an application and its Web version, take the latter where the collection of personal information is less.