Google Makes Its “Ads Creative Studio” Tool Available to All Businesses

This could be a great help in developing new creative resources for your advertising campaigns.

Today, Google announced that its Ads Creative Studio tool is now available to all businesses, providing a streamlined way to create new advertising content from your existing assets.


Originally launched in beta mode last year, Ads Creative Studio allows advertisers to create multiple single display or video ad versions.

As explained by Google (in English only:

“[The ads] can be customized for different audiences, locations, languages ​​or contexts. Simply tell us which element of the ad creative – like a product image, overlay text, or sound – you want to set as “redeemable” and provide different versions of that element based on a set of rules you create. Rules include the audiences you want to reach or the contexts you want to match. »

The system will then assemble personalized versions of your ads, based on your uploaded assets.

Google Ads Creation Studio

Although add-ons can also be customized for variable use:

For example, you can set a rule to change the text overlay on your video creative depending on whether your audience is in the market for cold weather gear or warm weather travel. We’ll apply the rules quickly to all videos and render different versions within minutes. Then you can create and share a preview that shows each video, along with the rules that apply to that video, with anyone who needs to see it.

The app will deliver these new ads in different formats, including a vertically aligned video presentation, which you can then export to use in your campaigns.

A new update also allows users to export images from Ads Creative Studio to the Google Ads Resource Library of any linked account, which provides more capacity to use these items in more campaigns.

It is a handy tool, with a range of functional options to create your ads, while the ability to quickly formulate alternative elements could be a great help for your promotions.

You can learn more about using Ads Creative Studio here.

Leave a Comment