Google Flights removes the reservation of plane tickets directly on its platform

Gone are the days of vacation bookings on Google. The American giant announced on August 22, 2022 that it would soon no longer be possible to book plane tickets directly on its Google Flights platform, reports the specialized media. Skift relayed by Capital .

The “Book on Google” feature will be discontinued worldwide on September 30, 2022, except in the United States where it will not cease until after March 31, 2023. The Google Flights flight comparator will remain active to allow travelers to select the best route for them, Google said.

A careful choice

The reservation option “was created to make it easier to buy tickets online and help our partner airlines and travel agencies increase their bookingsa Google spokesperson told Skift. We finally realized that Internet users preferred to book their flights directly on the sites of our partners. »

Besides the lack of popularity, Google also decided to remove this feature to guard against certain accusations, notes Capital. Even if it did not derive any income from Book on Google, the American giant used it to collect a lot of data, and was accused of anti-competitive practices by several other sites and flight comparators.

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