DAZN Teams Up With Google And Samsung To Pilot Italian Submarines


  • DAZN seeks to expand its distribution network in its main markets
  • The company also seals a distribution agreement with MásMóvil in Spain

DAZN has signed partnerships with tech giants Google and Samsung that will give Italian customers access to special offers for the sports streaming subscription service.

The agreements will bundle DAZN subscriptions with the purchase of certain products from both companies. Those who purchase specific Samsung smartphones, for example, will receive a voucher for a six-month DAZN subscription.

The move comes after DAZN confirmed it earlier this month. it had restructured its domestic Serie A broadcast deal with Telecom Italia (TIM) from the 2022/23 season. The revamped pact now allows DAZN to sign other contracts for the distribution of its league coverage. Following reports, the company later announced a new strategic partnership with Sky Italia, which includes making the DAZN app available on the Sky Q service.


Meanwhile, DAZN has signed a distribution agreement in Spain with telecommunications company MásMóvil. Customers of Yoigo, Virgin Telco, Euskaltel, R and Telecable will now be able to subscribe to DAZN through their existing accounts.

In June, DAZN said it would integrate its sports streaming service into Spanish telecommunications company Orange’s pay-TV platform, expanding its reach ahead of the new LaLiga football season this month.

The tie-up with Orange is also underpinned by a sub-licensing agreement that allows Telefónica’s Movistar Plus+ pay-TV service to broadcast DAZN’s five weekly matches, although DAZN retains production responsibility.

Orange and MásMóvil signed a binding agreement last month to combine their businesses in Spain in a deal valuing the merged entity at 18.6 billion euros ($19.2 billion).

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