Coca-Cola launches a collection of shareable NFTs on Polygon (MATIC)

To celebrate a year of launching in Web3, the Coca-Cola brand is launching a series of non-fungible tokens (NFT). These only reveal themselves when they are shared.

Coca-Cola launches shareable NFTs

The collection was the occasion of “Friendship Day”, a holiday celebrated in the United States. It’s been a year since Coca-Cola has launched into the metaverse and NFTs, so it is an anniversary date. The collectible tokens are inspired by the bubbles of a coke bottle:

They are launched on Polygon (MATIC), Ethereum’s scalability solution. Distributed last Friday, they were automatically sent to wallets that already had digital Coca-Cola collectibles.

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A function for sharing NFTs

As Polygon points out, NFTs have an original feature. The artworks will be visible only if shared with a friend. In addition, holders of this collection will be able to share a second non-fungible token with a friend in order to “build community” of the brand.

Coca-Cola also confirms that it continue to explore the metaverse and NFTs throughout 2022. Pratik Tahar, the brand’s head of creative strategy, explains:

We will continue to learn within this particularly dynamic ecosystem, with the launch of exclusive collections linked to cultural moments.»

The next appointment will be given to the community next October for Halloween. This shows in any case that the giant Coca-Cola is well aware potential opportunities of the metaverse and NFTs.

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published by editions Larousse

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Source: Coca-Cola Company

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