To celebrate a year of launching in Web3, the Coca-Cola brand is launching a series of non-fungible tokens (NFT). These only reveal themselves when they are shared.
Coca-Cola launches shareable NFTs
The collection was the occasion of “Friendship Day”, a holiday celebrated in the United States. It’s been a year since Coca-Cola has launched into the metaverse and NFTs, so it is an anniversary date. The collectible tokens are inspired by the bubbles of a coke bottle:
Experience the real magic of friendship!@Coca Cola just launched first-of-a-kind, generative, and shareable collectibles #onPolygon to celebrate International Friendship Day.
— Polygon Studios (@polygonstudios) August 7, 2022
They are launched on Polygon (MATIC), Ethereum’s scalability solution. Distributed last Friday, they were automatically sent to wallets that already had digital Coca-Cola collectibles.
👉 To go further – NFT: what is it and what is it for?
You can invest in Metaverse-related cryptos on Bitpanda:
Diverse and comprehensive services
Buy and make your cryptos work
A function for sharing NFTs
As Polygon points out, NFTs have an original feature. The artworks will be visible only if shared with a friend. In addition, holders of this collection will be able to share a second non-fungible token with a friend in order to “build community” of the brand.
Coca-Cola also confirms that it continue to explore the metaverse and NFTs throughout 2022. Pratik Tahar, the brand’s head of creative strategy, explains:
“We will continue to learn within this particularly dynamic ecosystem, with the launch of exclusive collections linked to cultural moments.»
The next appointment will be given to the community next October for Halloween. This shows in any case that the giant Coca-Cola is well aware potential opportunities of the metaverse and NFTs.
👉 Also in the News – NFTs.com Domain Name Sells for $15 Million – Historic Sale
published by editions Larousse
Source: Coca-Cola Company
Get a crypto news recap every Sunday 👌 And that’s it.
What you need to know about affiliate links. This page presents assets, products or services relating to investments. Some links in this article are affiliated. This means that if you buy a product or register on a site from this article, our partner pays us a commission. This allows us to continue to offer you original and useful content. There is no impact on you and you can even get a bonus by using our links.
Investments in cryptocurrencies are risky. Cryptoast is not responsible for the quality of the products or services presented on this page and could not be held responsible, directly or indirectly, for any damage or loss caused following the use of a good or service highlighted in this article. Investments related to crypto-assets are risky in nature, readers should do their own research before taking any action and only invest within the limits of their financial capabilities. This article does not constitute investment advice.