Coca-Cola celebrates the LGBTQIA+ community with NFTs and Polygon

For its project, the American beverage company has chosen to partner with the South African artist Rich Mnisi to create NFTs supporting the LGBTQIA+ community. “Collectables have a unique share and reveal feature where each artwork reveals itself after being shared with a friend,” we explain on the side of Polygon Studios.

Experience the real magic of friendship!
@Coca Cola just launched first-of-a-kind, generative, and shareable collectibles #onPolygon to celebrate International Friendship Day. Details👇

Note that already last year, Coca-Cola would have created more than 4,000 digital objects to collect, starting from the International Day of Friendship 2021. The company assures that it will continue to learn in ” this rapidly evolving space thanks to limited edition collectibles launches linked to key cultural moments “. This last part suggests that other similar initiatives could still emerge, on Polygon or elsewhere.

Important publicity for Polygon

As far as Polygon Studios is concerned, the profit from this whole Coca-Cola business operation is related to the recording of NFTs on Polygon. Coca-Cola is one of the biggest brands in the market, and the choice to hit its NFTs on the Polygon-MATIC network is a boon and considerable publicity for this project.

The massive visibility that Polygon will get from this collaboration could indeed allow the price of the MATIC token to gain some points in the markets. According to Government Capital forecasts, MATIC could trade above $3.7 by 2023, and hit $20 in five years. For its part, Wallet Investor is a little less optimistic and expects the value of the token to drop to $0.035 by July 2023.

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