Google continues its offensive against Apple regarding its non-adoption of the RCS standard. The Mountain View firm, visibly annoyed at being blamed for the limitations of its messaging system, is back with a campaign designed to make Apple bend.

Even Drake couldn’t do anything about it. Google continues to put pressure on Apple in what undoubtedly looks like a campaign for Apple to adopt the RCS standard. And this time, the Mountain View company does not go out of its way and once again blames Apple with an entire site which is now devoted to this war between blue bubbles and green bubbles.
On the Android side, it’s been a while since the ” Rich Communication Services » is considered to be the messaging protocol that will unify and streamline exchanges between all manufacturers.
The only one to object in this story remains Apple, which continues to use its proprietary protocol. This causes some headaches between Android users and iPhone users when a green bubble (symbol of a correspondent on Android) appears instead of a blue bubble (reserved for iPhone users). And this is absolutely not to the liking of Google, which intends to change the situation.
Google launches hostilities with the hashtag #GetTheMessage
Google now offers an entire page dedicated to the inconvenience caused by Apple, according to them. Videos and images that are too blurry/pixelated or shrunken, lack of acknowledgment, message over Wi-Fi, message encryption and other blocked features. The list of disadvantages of this incompatibility is long. Android logically throws the ball back to his nemesis in a new campaign and hopes the public will help him put pressure on the company.
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In addition to listing the reasons justifying Apple’s switch to RCS, a button on this site allows you to send a tweet mentioning the Apple account accompanied by the message ” stop breaking my texting experience (Stop ruining my messaging experience) and hashtag #GetTheMessage (#ReçoisLeMessage). Other buttons will also offer you to tweet by pinning more precisely one of the setbacks that can be encountered because of this situation.
The page also offers to discover some user feedback which mentions by message or video their frustration on this blocking. It also highlights press articles relaying the subject.
A ras-le-bol displayed
Google seems to have had enough of being considered the ugly duckling in this situation which leaves Apple immaculate and leads to a trend that works rather against it. The firm of the little robot wants to set the record straight and demonstrate the involvement (or rather the passivity) of Apple on the subject and its responsibility for it in this limitation.
Android even allows itself at the bottom of its page to directly offer alternatives in the person of the Signal and WhatsApp applications, a rather atypical way, shall we say, to come to the rescue of its messaging service.
The Android attack, however, remains a treacherous suspicion in places when it claims that Apple ” turns messages between iPhone and Android into SMS and MMS “straight out of the”90s and 2000s “. This result is only due to the incompatibility between the two standards, Apple having for the moment made the conscious choice to activate the additional functionalities only between its own users.
This situation affects the United States much more, where Apple’s service is one of the most common ways of communicating. While back home, it’s more common to use third-party messaging apps (WhatsApp, Messenger) to keep in touch. However, the situation remains unfortunate and could well be subject to some adjustments. One day, the parties concerned would still have to come together.
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